Can We vs. Should We: How AI Changes Every Business Decision
- Waleed Mohsen
- Jul 27
- 2 min read
Published on July 19, 2024
In a guest article for Mexico Business News, Verbal Founder and CEO Waleed Mohsen explores how the biggest question in business is shifting.
“AI changes the most important strategic question from ‘Can we do this?’ to ‘Should we?’” - Waleed Mohsen
Before AI, capacity was the constraint. Compliance checks, quality audits, documentation reviews—all limited by time, budget, and human capacity. Many things weren’t even up for discussion.
But with AI, the bottleneck disappears.
Now that you can automate every QA process, audit every interaction, and scale every workflow, the hard question becomes: Is it worth doing?
The AI Shift: Capacity Is No Longer the Barrier
Most companies still think of AI in terms of efficiency. But the most transformative impact of AI isn’t in cost savings—it’s in decision-making. When capacity becomes infinite, strategy becomes everything.
Compliance at scale is possible. Should you monitor 100% of interactions?
Personalization can be instant. Should you adjust your offering for every customer?
Agents can work 24/7. Should they handle every conversation?
With AI, the game is no longer about what you can do. It’s about what you choose to do.
A Strategic Imperative
Leaders who embrace this shift—who take time to ask “What do we want to be true?”—are the ones who will stay ahead.
The companies that thrive in this new era will:
Design intentional processes, not just faster ones.
Define what “good” looks like, not just “done.”
Move from execution to judgment as the core competitive edge.
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